by Susie Taylor | Sep 30, 2025 | Authentic Marketing, Brand Messaging, Resilient Branding
Resiliency and adaptability coach Cassie is a business mentor. This article was originally published in the June 19, 2025 edition of WBN News. Cassie is my three-legged cat and one of my best business mentors, though she doesn’t know it. About 15 years ago, Cassie was...
by Susie Taylor | Sep 30, 2025 | Family Business, Legacy in Business, Small Business Tips
A strong brand helps family-owned businesses build trust, clarity, and a lasting legacy. This article was originally published in the June 18, 2025 edition of WBN News. When you hear “branding,” you might think of glossy ad campaigns or million-dollar logos. But for...
by Susie Taylor | Sep 25, 2025 | Small Business Tips, Storybrand, Website Strategy
A user-friendly layout with clear, repeated call-to-action buttons helps guide visitors effortlessly. This article was originally published in the June 17, 2025 edition of WBN News. You’ve launched your website, the design is sleek, and it looks great on mobile. So...
by Susie Taylor | Sep 25, 2025 | Family Business, Legacy in Business, Small Business Support
Family tensions happen. Respectful conversations keep the business, and the bond, intact. This article was originally published in the June 16, 2025 edition of WBN News. Running a business with family can be a beautiful thing … shared history, trust, and a...
by Susie Taylor | Sep 25, 2025 | Community Over Competition, Heart-Centered Business, Legacy in Business, Support is Sacred
Real success in business isn’t built alone. It’s built together hand in hand. This article was originally published in the June 15, 2025 edition of WBN News. Business is often framed as a hustle. A grind. A competition. But what if we saw it differently?...
