by Susie Taylor | Sep 25, 2025 | Community Impact, Entrepreneurship, PurposeDrivenBusiness
Listening is your most underrated tool. Your business’s legacy is built in the little things: every handshake, thank-you note, and shared win shapes the story your business tells. This article was originally published as a three-part series and appeared in the...
by Susie Taylor | Sep 25, 2025 | Brand Messaging, Small Business Tips, Storybrand
Structure your message. Spark more sales. This article was originally published in the June 11, 2025 edition of WBN News. If your message confuses people, you’re losing business. Period. What’s the one problem that small businesses have when it comes to their...
by Susie Taylor | Sep 25, 2025 | Brand Messaging, Entrepreneurship, Storytelling
Strategic storytelling fuels effective marketing. This article was originally published in the June 10, 2025 edition of WBN News. Marketing isn’t just about getting attention; it’s about earning trust. And the best way to do that? Tell a story. But not just any story....
by Susie Taylor | Sep 20, 2025 | Authentic Marketing, Legacy in Business, PurposeDrivenBusiness, Storybrand
Legacy is who you lift while you climb. This article was originally published in the June 9, 2025 edition of WBN News. Legacy isn’t about what you leave behind when you’re gone. It’s about what you build while you’re here. But let’s be honest. The word legacy can feel...
by Susie Taylor | Sep 20, 2025 | Authentic Marketing, Brand Messaging, Empathy in Business
The right words can make someone feel truly seen. This article was originally published in the June 8, 2025 edition of WBN News. If you want to build a brand that stands out, don’t start with a new funnel or flashier design. Start with empathy. The businesses that win...
