by Susie Taylor | Oct 1, 2025 | CommunityConnection, Entrepreneurship, PurposeDrivenBusiness, SupportLocal
When a local business closes, it’s not just the loss of a store. It’s the loss of a gathering place, a memory, a piece of home. This article was originally published in the June 24, 2025 edition of WBN News. You probably remember the first time you walked...
by Susie Taylor | Sep 30, 2025 | Authentic Marketing, Entrepreneurship, SalesMindset
Every dinner debate is a sales pitch in disguise. You’ve already mastered the art of persuasion more than you realize. This article was originally published in the June 23, 2025 edition of WBN News. We’ve all been there. You’re hungry. So is your partner,...
by Susie Taylor | Sep 30, 2025 | Mission Marketing, Storytelling in Business, Support is Sacred
When your message comes from purpose, not pressure, people listen and take action. This article was originally published in the June 22, 2025 edition of WBN News. Mission-driven entrepreneurs often face a unique dilemma: how do you market your cause without making it...
by Susie Taylor | Sep 30, 2025 | Authentic Marketing, Mission Driven Business, Small Business Growth
Mission-driven marketing starts with collaboration, clarity, and a shared commitment to impact. This article was originally published in the June 21, 2025 edition of WBN News. If your business is driven by purpose more than profit, marketing can feel awkward at best,...
by Susie Taylor | Sep 30, 2025 | Email Marketing, Lead Magnets, Small Business Tips
A lead magnet should feel like a gift, not a gimmick. This article was originally published in the June 20, 2025 edition of WBN News. Lead magnets are one of the most misunderstood tools in digital marketing. Many entrepreneurs either skip them altogether or slap...
