If you run a local business and you haven’t claimed your Google Business Profile yet, you’re leaving money (and clients) on the table.
Formerly known as Google My Business, this free tool is one of the most powerful (and under-used) marketing resources for service-based entrepreneurs. It helps you show up on Google Maps, in local search results, and even in the little info box on the right-hand side when someone Googles your business.
Think of it as your digital storefront, one that works 24/7, builds credibility, and brings traffic straight to your door (or inbox).
Why Google Business Profile Matters
1. You Get Found by People Who Are Ready to Buy
When someone types “copyeditor near me” or “web designer in [your town],” your profile helps you show up, especially if it’s complete, optimized, and active.
2. It Builds Instant Trust
Your profile displays reviews, photos, business hours, and contact info. That gives potential customers everything they need to take the next step without clicking through to your website.
3. It’s Free Advertising
Unlike ads or social media, your Google profile works for you without ongoing investment. Once it’s set up, it continues to drive visibility with no ad spend required.
4. It Boosts Local SEO
Google prioritizes local results for local searches. An optimized profile increases your chances of showing up at the top, especially on mobile.
How to Set It Up (and Use It Well)
Step 1: Claim Your Profile
Go to google.com/business and follow the prompts to claim or create your listing.
Step 2: Complete Every Section
Include your correct name, address, phone number, business hours, and website. Upload high-quality photos and write a compelling business description with relevant keywords.
Step 3: Collect Reviews
Ask happy customers to leave reviews and always respond to them. Google favors listings with consistent, high-quality engagement.
Step 4: Post Updates Weekly
You can post events, offers, or announcements directly to your profile, and it gives Google a signal that you’re active and relevant.
Step 5: Monitor Insights
Use the built-in analytics to see how many people viewed, called, or visited your site, and adjust your strategy accordingly.
If you’re trying to grow a local presence, Google Business Profile isn’t optional. It’s essential.
It’s the one place where trust, traffic, and local SEO come together, and all you have to do is show up.
Haven’t set up your Google Business Profile yet? I’ll help you get started. Schedule a free consultation at https://app.simplymeet.me/susie