If You Hate Writing, Try This Marketing Approach Instead

by Susie Taylor | Apr 2, 2026 | Authentic Marketing, Content Creation, Entrepreneurship, Small Business Marketing

Marketing that feels natural is marketing that gets done. Some people love crafting emails, building blog posts, and writing long-form captions. But what if that’s not you? What if writing feels like pulling teeth, or worse, like wasting time? The good news: great...

Let Your Customers Do the Talking: How User-Generated Content Builds Trust (and Sells)

by Susie Taylor | Nov 26, 2025 | Authentic Marketing, Entrepreneurship, User Generated Content

Your next best marketing campaign might already be in your customers’ hands. This article was originally published in the November 24, 2025 edition of WBN News. Imagine this: a potential customer is scrolling through Instagram, trying to decide if your service...

Marketing for People Who’d Rather Be Doing Anything Else

by Susie Taylor | Nov 12, 2025 | Authentic Marketing, Entrepreneurship, MarketingTips

Marketing gets easier when it’s structured around your strengths. This article was originally published in the November 10, 2025 edition of WBN News. You didn’t start your business because you love marketing. You started it because you love solving problems. Serving...

How to Build Trust Online Even If You’re Not Tech Savvy

by Susie Taylor | Nov 4, 2025 | Authentic Marketing, Digital Marketing, Small Business Tips

Connection doesn’t need polish. Just show up as you are. This article was originally published in the November 3, 2025 edition of WBN News. You don’t need to be a tech wizard to build trust online. In fact, the most trusted brands on the internet often win not because...

Sloths, Smiles, and Sales: The Odd Things That Teach Us About Business

by Susie Taylor | Oct 29, 2025 | Authentic Marketing, Business Lessons, Entrepreneurship

The slow lane has wisdom. Move with intention. This article was originally published in the October 27, 2025 edition of WBN News. Sometimes, the best business lessons don’t come from a mastermind, retreat, or a 500-page marketing manual. They come from the most...

Why Imposter Syndrome Steals Your Revenue (And How to Overcome It)

by Susie Taylor | Oct 7, 2025 | Authentic Marketing, Small Business Growth, Storybrand

Success is built step-by-step, and every step counts, even when it feels uncertain. This article was originally published in the September 30, 2025 edition of WBN News. You’ve got the skills. The training. The testimonials.So why do you still feel like a fraud?...