by Susie Taylor | Oct 6, 2025 | Small Business Tips, Storybrand, Website Strategy
Small tweaks, big impact: Your website can work harder for you. This article was originally published in the July 16, 2025 edition of WBN News. Your website might be costing you business — and not because it’s ugly or outdated. Even well-designed sites often miss the...
by Susie Taylor | Oct 2, 2025 | Small Business Tips, Website Strategy
DIY Disasters: When building your own website becomes a full-time jonb. This article was originally published in the July 14, 2025 edition of WBN News. You’re scrappy. You’re smart. You’re doing all the things to get your small business off the ground. But somewhere...
by Susie Taylor | Oct 2, 2025 | AI in Business, Small Business Marketing, Storytelling
AI can simplify your message, but it’s still YOUR voice. This article was originally published in the July 13, 2025 edition of WBN News. Artificial Intelligence has exploded onto the marketing scene, promising small business owners everything from effortless...
by Susie Taylor | Oct 2, 2025 | Brand Messaging, Storytelling
Stories engage more areas of the brain than facts alone. This article was originally published in the July 12, 2025 edition of WBN News. When it comes to persuading people to buy, logic isn’t king. Emotion is. You might think your customers make rational decisions...
by Susie Taylor | Oct 2, 2025 | Authentic Marketing, Small Business Tips, Storytelling
Authenticity is more powerful than perfection: a reminder to lead your business with honesty, not hype. This article was originally published in the July 11, 2025 edition of WBN News. When did marketing become a contest for who could shout the loudest? Scroll through...
