by Susie Taylor | Oct 6, 2025 | MarketingTips, Storybrand, Testimonial Strategy
When your work speaks for itself, let your clients do the talking. This article was originally published in the July 20, 2025 edition of WBN News. Testimonials can do more than boost your ego. They can build trust, drive conversions, and differentiate your brand when...
by Susie Taylor | Oct 6, 2025 | Digital Marketing, Family Business, Small Business Tips
Behind every great business is a great story. This article was originally published in the July 20, 2025 edition of WBN News. In the age of Amazon and AI, it can feel like family businesses are being drowned out. But the truth is, your personal touch, values, and...
by Susie Taylor | Oct 6, 2025 | Copywriting Tips, Small Business Marketing, Storybrand
When tech overwhelm hits hard, even the most passionate business owners need clarity, not complexity. This article was originally published in the July 19, 2025 edition of WBN News. You’ve probably heard it before, maybe even said it yourself: “I’m not techy.” For...
by Susie Taylor | Oct 6, 2025 | PurposeDrivenBusiness, Small Business Tips
When your business reflects your heart, you build something real. This article was originally published in the July 18, 2025 edition of WBN News. Too often, entrepreneurs build businesses based on trends, formulas, or the advice of someone who doesn’t really...
by Susie Taylor | Oct 6, 2025 | Digital Marketing, Email Marketing, Lead Generation
Sales funnels don’t have to be fancy, just functional. This article was originally published in the July 17, 2025 edition of WBN News. So you’ve heard the term “funnel” tossed around in marketing circles, but every time someone tries to explain it, your eyes...
