by Susie Taylor | Oct 2, 2025 | DIY Marketing, Small Business Tips, Storybrand
Draw out a simple, clear marketing plan on a whiteboard, because clarity is the first step to consistent, confident DIY marketing. This article was originally published in the July 10, 2025 edition of WBN News. You don’t have to be a marketing guru, or spend a fortune...
by Susie Taylor | Oct 2, 2025 | Authentic Marketing, Kindness in Business
Every small act of kindness creates ripples that reach farther than we imagine. This article was originally published in the July 9, 2025 edition of WBN News. Have you ever had someone’s small act of kindness completely change your day? Maybe it was a warm email, a...
by Susie Taylor | Oct 2, 2025 | Brand Messaging, Entrepreneurship, Storytelling
You only have 15 seconds to make them care. Make every moment count. This article was originally published in the July 8, 2025 edition of WBN News. You have less time than you think. Research shows you have about 15 seconds, sometimes even less, to capture someone’s...
by Susie Taylor | Oct 2, 2025 | Customer Journey, Sales Funnel, Storybrand
Modern sales journeys look more like a jungle gym than a funnel. Customers climb, pause, and explore before deciding to buy. Trust meets them at every turn. This article was originally published in the July 4, 2025 edition of WBN News. Traditional sales funnels paint...
by Susie Taylor | Oct 2, 2025 | MarketingStrategy, StartSmall, Storybrand
Build clarity before you scale. This article was originally published in the July 3, 2025 edition of WBN News. We live in a world that celebrates big launches and viral success. But for most entrepreneurs, especially those building a brand with limited resources,...
