by Susie Taylor | Oct 2, 2025 | Authentic Marketing, Small Business Tips, Storytelling
Authenticity is more powerful than perfection: a reminder to lead your business with honesty, not hype. This article was originally published in the July 11, 2025 edition of WBN News. When did marketing become a contest for who could shout the loudest? Scroll through...
by Susie Taylor | Oct 2, 2025 | DIY Marketing, Small Business Tips, Storybrand
Draw out a simple, clear marketing plan on a whiteboard, because clarity is the first step to consistent, confident DIY marketing. This article was originally published in the July 10, 2025 edition of WBN News. You don’t have to be a marketing guru, or spend a fortune...
by Susie Taylor | Oct 1, 2025 | Authentic Marketing, CommunityConnection, Entrepreneurship, Small Business Tips
Small gestures, big Impact. In business, a handwritten thank you speaks volumes. This article was originally published in the July 1, 2025 edition of WBN News. Automation is amazing. Funnels are effective. AI is impressive. But do you know what still moves the needle...
by Susie Taylor | Oct 1, 2025 | Digital Marketing, MarketingStrategy, Small Business Tips, Storybrand
Your marketing isn’t a checklist. It’s an ecosystem. When every part works together, your business grows stronger, naturally. This article was originally published in the June 28, 2025 edition of WBN News. When people think about marketing, they often...
by Susie Taylor | Sep 30, 2025 | Email Marketing, Lead Magnets, Small Business Tips
A lead magnet should feel like a gift, not a gimmick. This article was originally published in the June 20, 2025 edition of WBN News. Lead magnets are one of the most misunderstood tools in digital marketing. Many entrepreneurs either skip them altogether or slap...
by Susie Taylor | Sep 30, 2025 | Family Business, Legacy in Business, Small Business Tips
A strong brand helps family-owned businesses build trust, clarity, and a lasting legacy. This article was originally published in the June 18, 2025 edition of WBN News. When you hear “branding,” you might think of glossy ad campaigns or million-dollar logos. But for...
