by Susie Taylor | Sep 25, 2025 | Small Business Tips, Storybrand, Website Strategy
A user-friendly layout with clear, repeated call-to-action buttons helps guide visitors effortlessly. This article was originally published in the June 17, 2025 edition of WBN News. You’ve launched your website, the design is sleek, and it looks great on mobile. So...
by Susie Taylor | Sep 25, 2025 | Brand Messaging, Small Business Tips, Storybrand
Structure your message. Spark more sales. This article was originally published in the June 11, 2025 edition of WBN News. If your message confuses people, you’re losing business. Period. What’s the one problem that small businesses have when it comes to their...
by Susie Taylor | Sep 19, 2025 | AEO, SEO, Small Business Tips
From search terms to smart answers: How SEO is evolving into AEO. This article was originally published in the June 12, 2025 edition of WBN News. They said SEO was dead. But here’s the truth: it didn’t die. It just changed clothes and got smarter. Traditional SEO...
by Susie Taylor | Sep 19, 2025 | Purpose Driven Marketing, Small Business Tips, Storytelling in Business
Like marketing done right, each quilt square tells a story — stitched with purpose to say, “You are not alone.” This article was originally published in the June 5, 2025 edition of WBN News. In a maximum-security prison in Missouri, a group of men is quietly rewriting...
by Susie Taylor | Sep 13, 2025 | Brand Messaging, Entrepreneurship, Small Business Tips
Use CHARM to tell your story with Clarity, Heart, Action, Relatability, and Memorability. This article was originally published in the June 2, 2025 edition of WBN News. Every business has a story.But not every business tells it well. That’s a shame, because your story...
by Susie Taylor | Sep 12, 2025 | Brand Messaging, Small Business Tips, Website Strategy
Before you build your website, build your foundation. This post first appeared in the June 1, 2025 edition of WBN News. It’s tempting to jump right into website copy — a snappy headline here, a catchy “About Me” page there — but without a solid foundation, even the...
