by Susie Taylor | Oct 2, 2025 | Authentic Marketing, Small Business Tips, Storytelling
Authenticity is more powerful than perfection: a reminder to lead your business with honesty, not hype. This article was originally published in the July 11, 2025 edition of WBN News. When did marketing become a contest for who could shout the loudest? Scroll through...
by Susie Taylor | Oct 2, 2025 | Authentic Marketing, Kindness in Business
Every small act of kindness creates ripples that reach farther than we imagine. This article was originally published in the July 9, 2025 edition of WBN News. Have you ever had someone’s small act of kindness completely change your day? Maybe it was a warm email, a...
by Susie Taylor | Oct 2, 2025 | Authentic Marketing, Brand Voice, Small Business Growth
“Voice” doesn’t arrive full formed. It’s shaped by use. This article was originally published in the July 2, 2025 edition of WBN News. Your voice is your brand’s fingerprint—distinct, human, and rooted in something deeper than just tone. But...
by Susie Taylor | Oct 1, 2025 | Authentic Marketing, CommunityConnection, Entrepreneurship, Small Business Tips
Small gestures, big Impact. In business, a handwritten thank you speaks volumes. This article was originally published in the July 1, 2025 edition of WBN News. Automation is amazing. Funnels are effective. AI is impressive. But do you know what still moves the needle...
by Susie Taylor | Oct 1, 2025 | Authentic Marketing, SalesMindset
Sales is just service with heart and clarity. This article was originally published in the June 30, 2025 edition of WBN News. When most people hear the word “sales,” their minds flash to pushy tactics, sleazy scripts, and awkward elevator pitches. But what if we...
by Susie Taylor | Oct 1, 2025 | Authentic Marketing, DigitalStrategy, Small Business Growth, Storybrand
Connection beats choreography: You don’t need to go viral to make an impact. This article was originally published in the June 29, 2025 edition of WBN News. If you’ve ever opened your phone and felt pressured to join the latest trending sound or dance...
