by Susie Taylor | Oct 2, 2025 | Brand Messaging, Storytelling
Stories engage more areas of the brain than facts alone. This article was originally published in the July 12, 2025 edition of WBN News. When it comes to persuading people to buy, logic isn’t king. Emotion is. You might think your customers make rational decisions...
by Susie Taylor | Oct 2, 2025 | Brand Messaging, Entrepreneurship, Storytelling
You only have 15 seconds to make them care. Make every moment count. This article was originally published in the July 8, 2025 edition of WBN News. You have less time than you think. Research shows you have about 15 seconds, sometimes even less, to capture someone’s...
by Susie Taylor | Sep 30, 2025 | Authentic Marketing, Brand Messaging, Resilient Branding
Resiliency and adaptability coach Cassie is a business mentor. This article was originally published in the June 19, 2025 edition of WBN News. Cassie is my three-legged cat and one of my best business mentors, though she doesn’t know it. About 15 years ago, Cassie was...
by Susie Taylor | Sep 25, 2025 | Brand Messaging, Small Business Tips, Storybrand
Structure your message. Spark more sales. This article was originally published in the June 11, 2025 edition of WBN News. If your message confuses people, you’re losing business. Period. What’s the one problem that small businesses have when it comes to their...
by Susie Taylor | Sep 25, 2025 | Brand Messaging, Entrepreneurship, Storytelling
Strategic storytelling fuels effective marketing. This article was originally published in the June 10, 2025 edition of WBN News. Marketing isn’t just about getting attention; it’s about earning trust. And the best way to do that? Tell a story. But not just any story....
by Susie Taylor | Sep 20, 2025 | Authentic Marketing, Brand Messaging, Empathy in Business
The right words can make someone feel truly seen. This article was originally published in the June 8, 2025 edition of WBN News. If you want to build a brand that stands out, don’t start with a new funnel or flashier design. Start with empathy. The businesses that win...
