by Susie Taylor | Sep 13, 2025 | Brand Messaging, Entrepreneurship, Small Business Tips
Use CHARM to tell your story with Clarity, Heart, Action, Relatability, and Memorability. This article was originally published in the June 2, 2025 edition of WBN News. Every business has a story.But not every business tells it well. That’s a shame, because your story...
by Susie Taylor | Sep 12, 2025 | Brand Messaging, Small Business Tips, Website Strategy
Before you build your website, build your foundation. This post first appeared in the June 1, 2025 edition of WBN News. It’s tempting to jump right into website copy — a snappy headline here, a catchy “About Me” page there — but without a solid foundation, even the...
