Speak to Grow: How Public Speaking Elevates Your Business

by Susie Taylor | Oct 7, 2025 | MarketingStrategy, Public Speaking, Storytelling

Public speaking isn’t about perfection. It’s about connection. This article was originally published in the September 29, 2025 edition of WBN News. What if your next level in business isn’t found in your next funnel, but in your next sentence? Public...

What AI Can (and Can’t) Do for Your Marketing: A Reality Check for Small Business Owners

by Susie Taylor | Oct 2, 2025 | AI in Business, Small Business Marketing, Storytelling

AI can simplify your message, but it’s still YOUR voice. This article was originally published in the July 13, 2025 edition of WBN News. Artificial Intelligence has exploded onto the marketing scene, promising small business owners everything from effortless...

The Science of Storytelling: Why Stories Sell More Than Stats

by Susie Taylor | Oct 2, 2025 | Brand Messaging, Storytelling

Stories engage more areas of the brain than facts alone. This article was originally published in the July 12, 2025 edition of WBN News. When it comes to persuading people to buy, logic isn’t king. Emotion is. You might think your customers make rational decisions...

The New Marketing Rule: Be Human, Not Hype

by Susie Taylor | Oct 2, 2025 | Authentic Marketing, Small Business Tips, Storytelling

Authenticity is more powerful than perfection: a reminder to lead your business with honesty, not hype. This article was originally published in the July 11, 2025 edition of WBN News. When did marketing become a contest for who could shout the loudest? Scroll through...

The 15-Second Story: How to Hook Your Audience in the Time It Takes to Microwave Coffee

by Susie Taylor | Oct 2, 2025 | Brand Messaging, Entrepreneurship, Storytelling

You only have 15 seconds to make them care. Make every moment count. This article was originally published in the July 8, 2025 edition of WBN News. You have less time than you think. Research shows you have about 15 seconds, sometimes even less, to capture someone’s...

How Marketing Is Just Storytelling with a Job to Do

by Susie Taylor | Sep 25, 2025 | Brand Messaging, Entrepreneurship, Storytelling

Strategic storytelling fuels effective marketing. This article was originally published in the June 10, 2025 edition of WBN News. Marketing isn’t just about getting attention; it’s about earning trust. And the best way to do that? Tell a story. But not just any story....