by Susie Taylor | Sep 30, 2025 | Authentic Marketing, Entrepreneurship, SalesMindset
Every dinner debate is a sales pitch in disguise. You’ve already mastered the art of persuasion more than you realize. This article was originally published in the June 23, 2025 edition of WBN News. We’ve all been there. You’re hungry. So is your partner,...
by Susie Taylor | Sep 25, 2025 | Community Impact, Entrepreneurship, PurposeDrivenBusiness
Listening is your most underrated tool. Your business’s legacy is built in the little things: every handshake, thank-you note, and shared win shapes the story your business tells. This article was originally published as a three-part series and appeared in the...
by Susie Taylor | Sep 25, 2025 | Brand Messaging, Entrepreneurship, Storytelling
Strategic storytelling fuels effective marketing. This article was originally published in the June 10, 2025 edition of WBN News. Marketing isn’t just about getting attention; it’s about earning trust. And the best way to do that? Tell a story. But not just any story....
by Susie Taylor | Sep 13, 2025 | Brand Messaging, Entrepreneurship, Small Business Tips
Use CHARM to tell your story with Clarity, Heart, Action, Relatability, and Memorability. This article was originally published in the June 2, 2025 edition of WBN News. Every business has a story.But not every business tells it well. That’s a shame, because your story...
by Susie Taylor | Sep 12, 2025 | Entrepreneurship, PurposeDrivenBusiness
Even in motion, they pause and reflect. In business and in grief, there’s power in remembering. This post originally appeared in the May 31, 2025 edition of WBN News. A while ago, I watched a nature documentary about a herd of African elephants on the move. As...
