Let Your Customers Do the Talking: How User-Generated Content Builds Trust (and Sells)

by Susie Taylor | Nov 26, 2025 | Authentic Marketing, Entrepreneurship, User Generated Content

Your next best marketing campaign might already be in your customers’ hands. This article was originally published in the November 24, 2025 edition of WBN News. Imagine this: a potential customer is scrolling through Instagram, trying to decide if your service...

Marketing for People Who’d Rather Be Doing Anything Else

by Susie Taylor | Nov 12, 2025 | Authentic Marketing, Entrepreneurship, MarketingTips

Marketing gets easier when it’s structured around your strengths. This article was originally published in the November 10, 2025 edition of WBN News. You didn’t start your business because you love marketing. You started it because you love solving problems. Serving...

Sloths, Smiles, and Sales: The Odd Things That Teach Us About Business

by Susie Taylor | Oct 29, 2025 | Authentic Marketing, Business Lessons, Entrepreneurship

The slow lane has wisdom. Move with intention. This article was originally published in the October 27, 2025 edition of WBN News. Sometimes, the best business lessons don’t come from a mastermind, retreat, or a 500-page marketing manual. They come from the most...

The 15-Second Story: How to Hook Your Audience in the Time It Takes to Microwave Coffee

by Susie Taylor | Oct 2, 2025 | Brand Messaging, Entrepreneurship, Storytelling

You only have 15 seconds to make them care. Make every moment count. This article was originally published in the July 8, 2025 edition of WBN News. You have less time than you think. Research shows you have about 15 seconds, sometimes even less, to capture someone’s...

Smiles, Thank Yous, and the Business of Being Human

by Susie Taylor | Oct 1, 2025 | Authentic Marketing, CommunityConnection, Entrepreneurship, Small Business Tips

Small gestures, big Impact. In business, a handwritten thank you speaks volumes. This article was originally published in the July 1, 2025 edition of WBN News. Automation is amazing. Funnels are effective. AI is impressive. But do you know what still moves the needle...

The Community’s Missing Piece: What Happens When Local Businesses Close

by Susie Taylor | Oct 1, 2025 | CommunityConnection, Entrepreneurship, PurposeDrivenBusiness, SupportLocal

When a local business closes, it’s not just the loss of a store. It’s the loss of a gathering place, a memory, a piece of home. This article was originally published in the June 24, 2025 edition of WBN News. You probably remember the first time you walked...