Susie Taylor Marketing | Blog - Susie Taylor Marketing

Marketing Like Humboldt: Why Everything You Do Is Connected

Oct 1, 2025 | Digital Marketing, MarketingStrategy, Small Business Tips, Storybrand

What do a 19th-century explorer and your small business marketing have in common? Everything. Discover how Alexander von Humboldt’s belief in nature’s interconnectedness can help you create a marketing plan that grows like a thriving ecosystem, where every piece supports the whole.

The Community’s Missing Piece: What Happens When Local Businesses Close

Oct 1, 2025 | CommunityConnection, Entrepreneurship, PurposeDrivenBusiness, SupportLocal

Local businesses do more than offer goods and services. They create connection, culture, and community. Here’s what we lose when they disappear.

If You’ve Ever Argued About Dinner Plans, You’ve Already Practiced Sales

Sep 30, 2025 | Authentic Marketing, Entrepreneurship, SalesMindset

Think you’re not a salesperson? Think again. If you’ve ever tried to convince someone where to eat, you already know how to sell. Now it’s time to use those everyday skills to grow your business.

How to Market a Cause Without Sounding Like a Sales Pitch

Sep 30, 2025 | Mission Marketing, Storytelling in Business, Support is Sacred

Marketing a mission shouldn’t feel manipulative. Here’s how to promote your cause with authenticity, clarity, and heart not hype.

Helping the Helpers: Marketing Tips for Mission-Driven Businesses

Sep 30, 2025 | Authentic Marketing, Mission Driven Business, Small Business Growth

Your mission is powerful, but without clear messaging, even the best causes get lost in the noise. Learn how to market with heart and strategy to increase your reach and deepen your impact.

What You Really Need to Know About Lead Magnets

Sep 30, 2025 | Email Marketing, Lead Magnets, Small Business Tips

A lead magnet isn’t just a freebie. It’s your brand’s first handshake with a future customer. Here’s how to make it magnetic.

What a Three-Legged Cat Can Teach You About Resilience and Branding

Sep 30, 2025 | Authentic Marketing, Brand Messaging, Resilient Branding

Cassie the three-legged cat doesn’t have a perfect past — but she has an unforgettable presence. Her story reveals powerful branding truths: resilience is magnetic, flaws are relatable, and authenticity builds connection that lasts.

What Every Family-Owned Business Needs to Hear About Branding

Sep 30, 2025 | Family Business, Legacy in Business, Small Business Tips

Branding isn’t just for big corporations. For family-owned businesses, it’s the key to lasting trust, clearer messaging, and a legacy that transcends generations.