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Writing for the ‘Not Techy’ Business Owner

Writing for the ‘Not Techy’ Business Owner

by Susie Taylor | Oct 6, 2025 | Copywriting Tips, Small Business Marketing, Storybrand

When tech overwhelm hits hard, even the most passionate business owners need clarity, not complexity. This article was originally published in the July 19, 2025 edition of WBN News. You’ve probably heard it before, maybe even said it yourself: “I’m not techy.” For...
Building a Business That Reflects Your Values

Building a Business That Reflects Your Values

by Susie Taylor | Oct 6, 2025 | PurposeDrivenBusiness, Small Business Tips

When your business reflects your heart, you build something real. This article was originally published in the July 18, 2025 edition of WBN News. Too often, entrepreneurs build businesses based on trends, formulas, or the advice of someone who doesn’t really...
Your First Funnel: A Beginner’s Guide to Digital Marketing

Your First Funnel: A Beginner’s Guide to Digital Marketing

by Susie Taylor | Oct 6, 2025 | Digital Marketing, Email Marketing, Lead Generation

Sales funnels don’t have to be fancy, just functional. This article was originally published in the July 17, 2025 edition of WBN News. So you’ve heard the term “funnel” tossed around in marketing circles, but every time someone tries to explain it, your eyes...
The First Three Things I’d Fix on Almost Any Small Business Website

The First Three Things I’d Fix on Almost Any Small Business Website

by Susie Taylor | Oct 6, 2025 | Small Business Tips, Storybrand, Website Strategy

Small tweaks, big impact: Your website can work harder for you. This article was originally published in the July 16, 2025 edition of WBN News. Your website might be costing you business — and not because it’s ugly or outdated. Even well-designed sites often miss the...
The Hidden Costs of a DIY Website (And How to Avoid Them)

The Hidden Costs of a DIY Website (And How to Avoid Them)

by Susie Taylor | Oct 2, 2025 | Small Business Tips, Website Strategy

DIY Disasters: When building your own website becomes a full-time jonb. This article was originally published in the July 14, 2025 edition of WBN News. You’re scrappy. You’re smart. You’re doing all the things to get your small business off the ground. But somewhere...
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Recent Posts

  • Let Your Customers Do the Talking: How User-Generated Content Builds Trust (and Sells)
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  • Batching Content: How to Save Hours Every Month

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