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Writing for the ‘Not Techy’ Business Owner

Writing for the ‘Not Techy’ Business Owner

by Susie Taylor | Oct 6, 2025 | Copywriting Tips, Small Business Marketing, Storybrand

When tech overwhelm hits hard, even the most passionate business owners need clarity, not complexity. This article was originally published in the July 19, 2025 edition of WBN News. You’ve probably heard it before, maybe even said it yourself: “I’m not techy.” For...
What AI Can (and Can’t) Do for Your Marketing: A Reality Check for Small Business Owners

What AI Can (and Can’t) Do for Your Marketing: A Reality Check for Small Business Owners

by Susie Taylor | Oct 2, 2025 | AI in Business, Small Business Marketing, Storytelling

AI can simplify your message, but it’s still YOUR voice. This article was originally published in the July 13, 2025 edition of WBN News. Artificial Intelligence has exploded onto the marketing scene, promising small business owners everything from effortless...

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