by Susie Taylor | Oct 6, 2025 | Digital Marketing, Email Marketing, Lead Generation
Sales funnels don’t have to be fancy, just functional. This article was originally published in the July 17, 2025 edition of WBN News. So you’ve heard the term “funnel” tossed around in marketing circles, but every time someone tries to explain it, your eyes...
by Susie Taylor | Sep 30, 2025 | Email Marketing, Lead Magnets, Small Business Tips
A lead magnet should feel like a gift, not a gimmick. This article was originally published in the June 20, 2025 edition of WBN News. Lead magnets are one of the most misunderstood tools in digital marketing. Many entrepreneurs either skip them altogether or slap...
by Susie Taylor | Sep 20, 2025 | Digital Marketing, Email Marketing, Lead Generation
Trends versus Trust: Which one are you building? This article was originally published in the June 7, 2025 edition of WBN News. Everywhere we look online, we’re bombarded with short videos, viral trends, and fast-scrolling content. You might think email...
